¡Usted Si Puede! – Background:

This column, and related features, were originally created by David Liss for publication on the AOL Latino website.

In every column, different Hispanic immigrants, entrepreneurs, business and community leaders are interviewed.  Immigrants will explain in their own words their path to solving a specific problem or achieving a specific goal. Each person will give advice, based on their own experience, on mistakes to avoid, and tips to enable others to repeat their success.

The goal is to provide readers with models of achievable and repeatable personal and business success stories. Readers are given the tools to build their own success stories based on the success of other people.  People who had been in their shoes just a few years before.

Each column highlights another page in the book of Hispanic immigrant success stories: getting a college education, having a healthy baby, buying a house, showcasing the success of businesses that readers can aspire to build or lead. The focus will always be to enable new immigrants to repeat the success of another immigrant's experience.

• Articles are paired with tools and tips from Hispanic industry experts on best practices related to the issue, question or problem addressed. 
  
• Links to third party resources are provided.
  
• Columns are written in English and translated into Spanish.

¡Usted Si Puede! Version 2.0:

In the future, requests for people and subjects to be featured will be posted on websites publishing the content, and through partner organizations who may also distribute the content.  The goal is to develop an interactive relationship between readers, potential readers and the content, to help and to grow a continually increasing community of readers.

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The Need for Spanish Language Content:
 

• "About ¾ of Hispanics prefer to communicate in Spanish...making the web, literature and answering services available in Spanish, translates into a commitment to acknowledge and welcome Hispanics." ---- Suzanne López, Hispanic Marketing Expert, Hispanictrending.net interview 

• "Marketing in Spanish continues to be an important way of reaching the largest numbers of Hispanics."  ---- Felipe Korzenny, Ph D., Principal and Co-Founder, Cheskin, A Market Research and Consulting Company.

• 47% of the Hispanic population identify themselves as speaking only Spanish. 28% identify themselves as being bilingual and 25% are English only speakers." --- Pew Hispanic Center, Study on Assimilation and Language, 2004.
  

•  "Males ages 21-34 and females 28-34 indicated a preference for the Spanish language over any other age group.  These are the young immigrants that come to the U.S. in search of better lives. This explains why younger Hispanic adults, particularly males, are those most likely to prefer communicating in Spanish, more than any other age group." ---- Felipe Korzenny, Ph D., Principal and Co-Founder Cheskin – A Market Research and Consulting Company

•  "More than three-quarters of Hispanic youth are bilingual and consume both English and Spanish-language media." ---- Daisy Exposito, The Bravo Group

• "70 percent of online Hispanics are "Gen X and Gen Y," or between the ages of 18 to 41, making them a prime demographic for advertisers."  ---- Forrester Research.

Hispanic Heritage Month - AOL Latino Honorees, Spanish Language Features:

 

Dr Antonio Flores, Ph.D., President & CEO

Hispanic Association of Colleges and Universities (HACU)

"La educación es la base fundamental"

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Janet Murguia - Haciendo diferencia

Consejo Nacional de la Raza

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¡Usted Si Puede! – spanish column feature:

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Durante un divorcio ¿Quién se queda con la casa?

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